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How Google's Bard AI could shake up search

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How Google's Bard AI could shake up search

Dependence on search traffic has already kickstarted a race to the bottom for publishers. Will Google's new AI tools accelerate it?

Casey Newton
Feb 7
17
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How Google's Bard AI could shake up search

www.platformer.news
“google logo on a boxing glove” / DALL-E
“google logo on a boxing glove” / DALL-E

Programming note: I’m in Redmond for the next day to attend Microsoft and OpenAI’s big AI event. Given that I’ll be in presentations all day, I expect tomorrow’s edition of Platformer will arrive quite late.

Today, ahead of even more news about artificial intelligence later in the week, I want to reflect on how qui…

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