How Musk is borrowing from X to build Grok

From servers to people, Musk is looking across his empire to catch up in AI

Zoë Schiffer

and

Casey Newton

Nov 8, 2023

∙ Paid

(Jaap Arriens / NurPhoto)

Today, some notes on how the tech industry’s tectonic shift toward artificial intelligence is playing out inside X — and raising questions about what Elon Musk’s growing enthusiasm for chatbots means for his other company’s mission to develop a Chinese-style super app.

On Saturday Musk unveiled Grok, the first product from his seven-month-old company xAI…

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