How TikTok saved Threads

Market competition rescues Instagram's messaging app from obscurity

Nov 25, 2020

∙ Paid

Programming note: With news on this beat slowing to a trickle, I’m going to take tomorrow off the newsletter. I’ll be back on Monday; as always, you can find the posting schedule here.

Screenshots of Threads — Threads (Facebook)

For the first time in a while, there’s a new Facebook app at the top of the iOS App Store charts. The story about how it got there turns out to have surp…

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