Mark Bergen on the story of YouTube

What the Bloomberg reporter learned in the writing of 'Like, Comment, Subscribe'

Sep 9, 2022

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“YouTube logo hatching out of an egg, digital art” / DALL-E

From the day it was announced, I’ve been looking forward to reading Mark Bergen’s book about YouTube. Bergen has long been one of the best Google reporters on the beat, and YouTube is a ripe subject: universally known but still dimly understood across many dimensions, particularly on how the com…

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