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The surprising truth about political ads on social networks

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The surprising truth about political ads on social networks

Democrats may benefit from them more than they think

Casey Newton
Jul 22, 2021
∙ Paid
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The surprising truth about political ads on social networks

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Facebook ads shown on a Macbook Pro. Will Francis / Unsplash
(Will Francis / Unsplash)

On September 3 of last year, Mark Zuckerberg announced Facebook’s latest experiment on the American electorate. On October 27 — one week before the end of the US general election — Facebook would stop accepting new political advertisements. Soon afterward, both Facebook and Google announced that they would temporarily stop runni…

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