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TikTok's miniature ambitions
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TikTok's miniature ambitions

How Apple is pushing social networks toward e-commerce

Casey Newton
Jun 22, 2021
Screenshots of Jumps (TikTok)
Jumps (TikTok)

Today, let’s talk about the latest strategic shift that social networks are making amid Apple’s seismic changes to the advertising ecosystem: introducing miniature web apps as part of a larger effort to become major destinations for e-commerce. This is a shift that has caught regulators’ attention; Germany today announced a probe into “the…

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