Platformer

Share this post

TikTok's miniature ambitions

www.platformer.news

TikTok's miniature ambitions

How Apple is pushing social networks toward e-commerce

Casey Newton
Jun 22, 2021
10
Share this post

TikTok's miniature ambitions

www.platformer.news
Screenshots of Jumps (TikTok)
Jumps (TikTok)

Today, let’s talk about the latest strategic shift that social networks are making amid Apple’s seismic changes to the advertising ecosystem: introducing miniature web apps as part of a larger effort to become major destinations for e-commerce. This is a shift that has caught regulators’ attention; Germany today announced a probe into “the…

Keep reading with a 7-day free trial

Subscribe to Platformer to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
Previous
Next
© 2023 Substack Inc
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing