TikTok's miniature ambitions

How Apple is pushing social networks toward e-commerce

Jumps (TikTok)

Today, let’s talk about the latest strategic shift that social networks are making amid Apple’s seismic changes to the advertising ecosystem: introducing miniature web apps as part of a larger effort to become major destinations for e-commerce. This is a shift that has caught regulators’ attention; Germany today announced a probe into “the…