Platformer

Share this post
TikTok's miniature ambitions
www.platformer.news

TikTok's miniature ambitions

How Apple is pushing social networks toward e-commerce

Casey Newton
Jun 22, 2021
Comment
Share
Screenshots of Jumps (TikTok)
Jumps (TikTok)

Today, let’s talk about the latest strategic shift that social networks are making amid Apple’s seismic changes to the advertising ecosystem: introducing miniature web apps as part of a larger effort to become major destinations for e-commerce. This is a shift that has caught regulators’ attention; Germany today announced a probe into “the…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2022 Substack Inc
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing