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Twitter tries shrinking to grow

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Twitter tries shrinking to grow

PLUS: More on Sheryl Sandberg's departure from Meta

Casey Newton
Jun 3, 2022
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Twitter tries shrinking to grow

www.platformer.news
Photo illustration of the Twitter app against a blurred backdrop of tweets (Joshua Hoehne / Unsplash)
(Joshua Hoehne / Unsplash)

A month ago, I wrote here that Twitter had entered its “Why Bother?” era. Today, let’s check in on what the company has been bothering with.

“Why Bother?” was, of course, the slide that the company’s vice president of product had shown employees during a recent all-hands to acknowledge the malaise many have been feeling since El…

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