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What Twitter Blue gets wrong
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What Twitter Blue gets wrong

Twitter's subscription product is enterprise software that thinks it's for consumers

Casey Newton
Jun 4, 2021
Twitter Blue screenshot
Twitter Blue (Twitter)

Today, let’s talk about Twitter’s subscription gambit.

After a year or so of development, today the company officially announced Twitter Blue, a paid version of the service that brings with it a variety of upgrades. Here’s Salvador Rodriguez at CNBC:

The service is rolling out to users in Canada and Australia respectively for $3.49 a…

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