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What Twitter Blue gets wrong

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What Twitter Blue gets wrong

Twitter's subscription product is enterprise software that thinks it's for consumers

Casey Newton
Jun 4, 2021
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Twitter Blue screenshot
Twitter Blue (Twitter)

Today, let’s talk about Twitter’s subscription gambit.

After a year or so of development, today the company officially announced Twitter Blue, a paid version of the service that brings with it a variety of upgrades. Here’s Salvador Rodriguez at CNBC:

The service is rolling out to users in Canada and Australia respectively for $3.49 a…

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