Why fact-checking fails to stop deepfakes

Labeling posts only goes so far — but that doesn't mean platforms should give up

“An American politician in the Matrix” / DALL-E

The 2024 US presidential election is more than a year away, but we’re starting to see hints of what disinformation campaigns powered by artificial intelligence might look like. Today let’s talk about a deepfake that shook up one recent election, and consider how we should think about the role of fact-checki…