Platformer

Share this post
Why Google's FLoC flopped
www.platformer.news

Why Google's FLoC flopped

How privacy and competition concerns stopped Google's cookie replacement in its tracks

Casey Newton
Jun 16, 2021
Comment
Share
Blurry photo of the Google wordmark. Mitchell Luo / Unsplash
Mitchell Luo / Unsplash

Today let’s talk about a potentially huge change in the business model that funds much of the internet we use each day. I realize that by even invoking the phrase “targeted advertising,” I have severely heightened the risk of your eyes glazing over. But the changes that Google has proposed to this system have met with such widespr…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2022 Substack Inc
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing