Why Google's FLoC flopped

How privacy and competition concerns stopped Google's cookie replacement in its tracks

Mitchell Luo / Unsplash

Today let’s talk about a potentially huge change in the business model that funds much of the internet we use each day. I realize that by even invoking the phrase “targeted advertising,” I have severely heightened the risk of your eyes glazing over. But the changes that Google has proposed to this system have met with such widespr…