Why Twitter's fleets flopped
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Why Twitter's fleets flopped
The uncanny valley of product development
In November, after testing the feature in foreign markets for eight months, Twitter announced that Fleets — its version of the ephemeral stories that have colonized so many social apps since debuting in Snapchat — would become available worldwide. At the time, I was enthusiastic about the move:
Twitter enters the ephemeral posting game wi…
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