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Why Twitter's fleets flopped

www.platformer.news

Why Twitter's fleets flopped

The uncanny valley of product development

Casey Newton
Jul 15, 2021
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Share this post

Why Twitter's fleets flopped

www.platformer.news
Fleets shown on three smartphone screens (Twitter)
Fleets (Twitter)

In November, after testing the feature in foreign markets for eight months, Twitter announced that Fleets — its version of the ephemeral stories that have colonized so many social apps since debuting in Snapchat — would become available worldwide. At the time, I was enthusiastic about the move:

Twitter enters the ephemeral posting game wi…

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