The ad model is coming to AI
Perplexity’s plan to add sponsored questions could be the future of chatbots — if it doesn’t destroy users’ trust
![The ad model is coming to AI](/content/images/size/w1200/2024/04/GettyImages-1917905272.jpg)
Perplexity’s plan to add sponsored questions could be the future of chatbots — if it doesn’t destroy users’ trust
AI leaders are promoting the idea of an arms race — but the hype is getting ahead of the technology. PLUS: KOSA makes a comeback
The company's open-source AI is now roughly on par with rivals from OpenAI and Google. Should we worry?
Plus: Zuckerberg and Trump, is X "back," and other questions about the brand-new 2024 presidential campaign
As regulations pile up in Europe, South America, and elsewhere, it’s still full speed ahead in the United States